Expression of Emotions


Emotion involves the expression of oneself due to factors such as physiological arousal, social interaction and how we perceive things. However, in many cases, one can hide what he or she feels hence making it difficult to judge on how they feel about an issue or an event.  However, it arises due to the need to vulnerability such as anxiety, social demands and the professional ethical responsibility. These are the shortfalls that occur when expressing emotions due to inability to own feelings and making public utterances. Therefore for the purpose of effective communication, there is a need to be familiar with one’s emotions and do a self-evaluation task to express oneself appropriately.

Happiness and sorrow

In real life situations, every communication scenario involves the expression of feelings. For example, western culture dresses in black during a funeral and white during wedding ceremonies. It is worth noting that funerals are sad events while wedding events are happy moments.

There is various spheres communication that helps express emotions. For instance, aesthetic communication that involves artistic work such as Ballet requires no spoken word but reveals dance and music. More so, the use of physical communication has taken root in social conversation. The use of symbols, smile and gestures (Walon 14)

Another real life example is the use of ambulance siren shows that there is an emergency, this can lead to a feeling of fear.

Disdain and Anger

In addition to this, body language, facial expression and voice intonation expressively show person feelings. A scenario where a person is holding his or tummy, and the face is swollen the person’s body language. It clearly indicates that the person is distressed and sorrowful. This shows a feeling of fear.

Another example of the sense of happiness can be when a person is blushing and talking or singing light-hearted. On the other hand, an individual who is yelling and is sitting up and down showing sign of restlessness implies that the person is angry.


To communicate effectively, the parties involved should exhibit controlled emotional levels. This is because when the levels of emotions are too high or too low, there tends to be a communication breakdown. Therefore, one has to pose emotional competence and education. Thus, one should learn to identify his or her emotions, and monitor them.

The use of non-verbal cues to express feelings is not satisfying since they don’t indicate the degree and circumstance of a situation. For instance, a person screaming expresses sadness bad it doesn’t give detailed information about the event.

The Context of Third World Tourism

The authors identified a gap in the Third World tourism marketing that had been left out by other tourism scholars. While previous research studies had their focus on the content of tourism in the Third World, a gap was left in its context. The authors,  therefore, sought to exlpore the how Third World  is represented in the First World in the context of  tourism marketing.

Echtner & Prasad (2003) carry out analysis of brochures that were used by Third World tourism marketers to represent the Third World market. Specifically, they collect 223 brochures from 47 travel agencies in North America. The authors selected 130 countries that were at the time defined by The Word Bank as Third World. Also, based on 1996 data from World Tourism Organization, the authors selected 30 countries from the Third World that had high earnings from tourism. Echtner & Prasad (2003) also collected data on the amount spent on tourism promotional activities. They also selected 12 countries geographically after grouping them into five regions. The authors eliminated  brochures with scanty visual and verbal data and ended up with 115 that were used in the research. They examined the verbs, the nouns, and the pictures in the brochures for each region. The research is purely conceptual as the authors used previous research studies and the already available data.

The patterns exhibited by the representations of the Third World in the First World are used by Echtner & Prasad (2003)  to reveal  three myths in tourism characterizing the marketing of the destinations. Through the use of postcolonial theory viewpoint, the authors show that tourism marketing in the Third World is characterized by the myths of the unrestrained, unchanged, and  that of the uncivilized (Echtner & Prasad, 2003).