Essay: Technology and Culture

In the next twenty years or less, broadcast television technology would most likely disappear. It would most likely be replaced by other more popular media like online shows. This technology refers to the transfer of signal through satellites to be able to broadcast different shows. Most of the time, it would be live. With the advent of current technological advancements, many alternative methods can be done to replace it. Anyone can show a live broadcast through online streaming. People can also watch their favorite shows by looking for a copy in the internet. Instead of flipping channels, individuals can now download or watch a streaming show live online. The costs of broadcasting television shows would soon be replaced by the mentioned alternatives. Although shows like morning news would still continue, the technology would be replaced by a cheaper alternative. This phenomenon would be supported by various technological advancements online.

In relation to the disappearance of broadcast television systems, home TV would be highly dependent on the internet in the next ten years. Through an online connection, millions of shows and live streams could be accessed by people all over the world with the click of a mouse or a highly advanced remote control. Individuals could also become part of the show. In the future, a lot of individuals would have their own channels online where they could show various interesting presentations. This phenomenon would change the focus of home TV. Instead of being centered on specific channels, it could be individual-centered as attention goes to people who uploads and streams video concepts. This idea is already evident in most viral posts today. Some of it contains people who take videos of themselves.

Expression of Emotions


Emotion involves the expression of oneself due to factors such as physiological arousal, social interaction and how we perceive things. However, in many cases, one can hide what he or she feels hence making it difficult to judge on how they feel about an issue or an event.  However, it arises due to the need to vulnerability such as anxiety, social demands and the professional ethical responsibility. These are the shortfalls that occur when expressing emotions due to inability to own feelings and making public utterances. Therefore for the purpose of effective communication, there is a need to be familiar with one’s emotions and do a self-evaluation task to express oneself appropriately.

Happiness and sorrow

In real life situations, every communication scenario involves the expression of feelings. For example, western culture dresses in black during a funeral and white during wedding ceremonies. It is worth noting that funerals are sad events while wedding events are happy moments.

There is various spheres communication that helps express emotions. For instance, aesthetic communication that involves artistic work such as Ballet requires no spoken word but reveals dance and music. More so, the use of physical communication has taken root in social conversation. The use of symbols, smile and gestures (Walon 14)

Another real life example is the use of ambulance siren shows that there is an emergency, this can lead to a feeling of fear.

Disdain and Anger

In addition to this, body language, facial expression and voice intonation expressively show person feelings. A scenario where a person is holding his or tummy, and the face is swollen the person’s body language. It clearly indicates that the person is distressed and sorrowful. This shows a feeling of fear.

Another example of the sense of happiness can be when a person is blushing and talking or singing light-hearted. On the other hand, an individual who is yelling and is sitting up and down showing sign of restlessness implies that the person is angry.


To communicate effectively, the parties involved should exhibit controlled emotional levels. This is because when the levels of emotions are too high or too low, there tends to be a communication breakdown. Therefore, one has to pose emotional competence and education. Thus, one should learn to identify his or her emotions, and monitor them.

The use of non-verbal cues to express feelings is not satisfying since they don’t indicate the degree and circumstance of a situation. For instance, a person screaming expresses sadness bad it doesn’t give detailed information about the event.

The Context of Third World Tourism

The authors identified a gap in the Third World tourism marketing that had been left out by other tourism scholars. While previous research studies had their focus on the content of tourism in the Third World, a gap was left in its context. The authors,  therefore, sought to exlpore the how Third World  is represented in the First World in the context of  tourism marketing.

Echtner & Prasad (2003) carry out analysis of brochures that were used by Third World tourism marketers to represent the Third World market. Specifically, they collect 223 brochures from 47 travel agencies in North America. The authors selected 130 countries that were at the time defined by The Word Bank as Third World. Also, based on 1996 data from World Tourism Organization, the authors selected 30 countries from the Third World that had high earnings from tourism. Echtner & Prasad (2003) also collected data on the amount spent on tourism promotional activities. They also selected 12 countries geographically after grouping them into five regions. The authors eliminated  brochures with scanty visual and verbal data and ended up with 115 that were used in the research. They examined the verbs, the nouns, and the pictures in the brochures for each region. The research is purely conceptual as the authors used previous research studies and the already available data.

The patterns exhibited by the representations of the Third World in the First World are used by Echtner & Prasad (2003)  to reveal  three myths in tourism characterizing the marketing of the destinations. Through the use of postcolonial theory viewpoint, the authors show that tourism marketing in the Third World is characterized by the myths of the unrestrained, unchanged, and  that of the uncivilized (Echtner & Prasad, 2003).